tvrw@hotmail.com
TVROMANIA-WEST (www.tvromaniawest.com/),
a California Entertainment Company, hereinafter referred to as
"TV Romania-West", is located at: 9301 Wilshire Blvd,
Penthouse # 1, Beverly Hills, CA 90210,
Mailing address: P.O.Box 50272, Los Angeles, CA 90050, Tel. (323)
254-5655, Fax: (801) 761-8734, E-mail: tvrwest@yahoo.com, Web
site: tvromaniawest.com, President: Alex Dumitru.
ASSOCIATES
As an Entertainment entity, to assure
the best in entertainment for its viewing audience, the TV Romania-West
is associated with 3 other Entertainment institutions:
TVR-Romania International, The Society of Romania's TV
(http://tvr.ro/tvri), Romania.
Sahia TV & Entertainment service
on (http://www.Sahia.com), USA.
AnimaFilm - The Romanian Society for Animation
(http://www.AnimaFilm.com), USA..
GENERAL PROVISIONS
Working with contract, and in full cooperation
with the Society of Romania's TV - International Department -,
TV Romania-West is engaged in an activity of producing and telecasting
TV programs, made in Romania by the Society of Romania's TV/International
Department, and adapted by the TVRomania-West of California for
its regional needs, telecasted through various American TV Cable
Channels (LA@36, the International Channel, etc.) for the benefit
of the Romanian-American Community in the USA and Canada, according
to the rules and regulations of each TV Channel engaged in telecasting
such programs.
PURPOSES OF THE PARTNERSHIP
1.1 OBJECTIVES
TV Romania-West has as its main objectives
the following:
1. California cca 100,000
2. State of Washington (Seattle) cca 25,000
3. Oregon (Portland) cca 20,000
4. Nevada (Las Vegas and Rino) cca 7,500
5. Arizona (Phoenix) cca 5,000
6. Texas (Dallas + Houston) cca 45,000
7. Georgia (Atlanta) cca 10,000
ESTIMATED TOTAL cca 253,500
1.2 MISSION
MISSION (2000-2006)
The terms of the Agreement # 276/12
March 2000 - between TVRomania-West (TV Romania-West) and TVRomania
International (SRTV) are as follows:
OBLIGATIONS OF TV ROMANIA - INTERNATIONAL
Detailed themes:
· News of the previous week.
· The Romanian poli-economic news
· Info-economic programs
· Info-cultural programs
· Info-sport news
· Tourism in Romania (museums, monasteries, etc).
· Programs for Children
· The Spiritual Life in Romania
· Books, publications, newspapers, Best Sellers, etc.
· Folk music, entertainment, shows, humor, etc.
· Documentary, etc.
OBLIGATIONS OF TV ROMANIA-WEST
NAME
TV Romania-West, a California Corporation.
ADDRESS
TVRomania West (TV Romania-West), an
Entertainment and Variety Shows/Learning TV Company, is located
at the following address: 9301 Wilshire Blvd., Ph1, Beverly Hills,
CA 90210; Mailing
address:P.O.Box 50272, Los Angeles, CA 90050, Tel. (323) 254-5655,
Fax: (801) 761-8734, E-mail: tvrwest@yahoo.com, Web site: tvromaniawest.com;
Mailing address:
P.O.Box 50272, Los Angeles, CA 90050, Tel. (323) 254-5655, Fax:
(801) 761-8734, E-mail: tvrwest@yahoo.com, Web site: tvromaniawest.com,
President: Alex Dumitru.
MANAGEMENT
TV Romania-West is managed by a Board
of Directors with its founder Mr. Alex Dumitru as President &
CEO. Mr. Dumitru is a TV professional (Producer, Cameraman, Floor
Director) employed by LA Channel 22KWHYTV - TV service; 5545 Sunset
Blvd.#911, Los Angeles, CA 90028.
TERMS OF VENTURE
The Venture's terms will be reviewed
after the first year by the members of the Board of Directors,
at its yearly meeting . The work in "progress" of this
endeavor thoroughly re-examined.
OWNERSHIP
As a Company, the TV Romania-West is
own the 3 co-founders (details in a confidential agreement herewith
attached), and by all present and future sponsors and share-holders,
as per the JOINT-VENTURE, made available to all interested parties
per written request if benefits the Venture.
SERVICES
TV Romania-West strives to offer the
following service:
MANAGEMENT DUTIES
All partners shall be actively involved and materially participate in the management and operation of the business.
The managing partner shall be Mr. Alex
Dumitru, President & CEO. He is also in charge of delegating
the powers to the corporate Board of Directors regarding the international
public relations, local public affairs, Romanian-American community
public relations, the advancement of "Romanian-American"
agenda of exposing Romanian Culture and Values in California and
elsewhere on the international scene where the programs are intercepted,
the professional quality service and finances of the company,
advertising, legal matters and accounting, etc.
.0 SERVICES
TV Romania-West strives to offer the
following service:
4.0 MARKET ANALYSIS SUMMARY
TV Romania-West will be focusing on
professionalism in presenting the viewers with the best services.
Our most important group of viewers is the membership at large
of the Romanian-American community in California, and other States
of the Pacific Rim, people from all walks of life, eager to cultivate
and pursue in everything that is of "Romanian interest",
pursuing a policy of keeping pace with the multi-level progress,
daily changes in all Romania's sectors of activity, including
the integration of Romania into the global economy and the Romanian
culture.
The potential viewers are dispersed in the following States:
1. California cca 100,000
2. State of Washington (Seattle) cca 25,000
3. Oregon (Portland) cca 20,000
4. Nevada (Rino, Las Vegas) cca 7,500
5. Arizona (Phoenix) cca 5,000
6. Texas (Dallas + Houston) cca 45,000
7. Georgia (Atlanta) cca 10,000
8. Florida (Miami, etc.) cca 65,000
ESTIMATED TOTAL: cca 253,500
4.1 MARKET SEGMENTATION
TV Romania-West's most important market
segment, effective year 2000 and beyond, is made out of a ratio
close to 40% of the Romanian American community, living in California.
The diagram below is a table of "statistics", drawn only for the purpose of this Business Plan.
The table attached is self-explanatory:
STATE Estimated Membership Percentage
1. California cca 100,000 38%
2. State of Washington (Seattle) cca 25,000 8%
3. Oregon (Portland) cca 20,000 7%
4. Nevada (Rino, Las Vegas) cca 7,500 2%
5. Arizona (Phoenix) cca 5,000 1%
6. Texas (Dallas + Houston) cca 45,000 16%
7. Georgia (Atlanta) cca 10,000 4%
8. Florida (Miami, etc.) cca 65,000 24%
ESTIMATED TOTAL: cca 253,500 100%
4.2 TARGET MARKET SEGMENT STRATEGY
The TV Romania-West is focusing on a
specific market segments whose needs match its offerings. Focusing
on targeted segments is the key to its future.
To accomplish its goals, the TV Romania-West
lines-up two (2) phases:
PHASE I
The Members of the Romanian American
Community in the Western hemisphere, namely in the following States:
STATE Percentage
1. California 38%
2. State of Washington (Seattle) 8%
3. Oregon (Portland) 7%
4. Nevada (Rino, Las Vegas) 2%
5. Arizona (Phoenix) 1%
6. Texas (Dallas + Houston) 16%
7. Georgia (Atlanta) 4%
8. Florida (Miami, etc.) 24%
ESTIMATED TOTAL: 100%
PHASE II
(Students, professors, scientists, and
other educators of the targeted Universities, colleges, high and
grade Schools in Southern California)
UNIVERSITY OF CALIFORNIA
The University of California is one
of the world's most distinguished institutions of higher education.
It is California's primary state-supported academic agency for
research; it offers undergraduate and graduate instruction in
a wide range of fields; it has exclusive jurisdiction among public
institutions over graduate instruction in dentistry, law, medicine,
and veterinary medicine; and it alone among public institutions
grants the doctoral degree, except in a few fields where it awards
doctorate jointly with the California State University.
UNIVERSITY OF CALIFORNIA, LOS ANGELES
Degrees offered: Certificate, Bachelor, Master, Credential, Intermediate, First Professional, Doctoral, Other.
Number of programs offered: 280
Year established: 1919 - Total headcount
enrollment: 35,594 students
UCLA has earned a worldwide reputation
for the excellence of its academic programs and the achievements
of its students and faculty. Consistently ranked among the top
half dozen research universities in the United States, UCLA is
the only campus among the nation's top 10 research universities
that was established in the 20th century. UCLA maintains 77 departments
of instruction in 13 professional schools and the College of Letters
and Science. The campus' extensive research program - with 5,000
funded projects in progress at any given time - as well as its
renowned Center for the Health Sciences and myriad arts offerings
make UCLA a major educational and cultural center and an important
community resource.
UNIVERSITY OF SOUTHERN CALIFORNIA
Los Angeles was little more than a frontier
town in the 1870s, when members of the Methodist Episcopal Conference
first sought to establish a university in the region. Although
the city still lacked paved streets, electric lights, telephones
and a reliable fire alarm system, the idea found an enthusiastic
reception among Los Angeles more far-sighted residents.
In those early years the founders could
not have foreseen that Southern California would rapidly grow
into one of the most dynamic and influential regions in the world,
or that the University of Southern California would one day be
a world-class research university. Nor could they have predicted
how important their university would be in the explosive development
of the region.
Today, USC has grown into an international
center of learning, enrolling more than 28,000 undergraduate,
graduate, and professional students on two campuses and offering
degrees through its College of Letters, Arts, and Sciences, Graduate
School and 16 professional schools. It ranks in the top 10 among
private research universities in the United States in federal
research and voluntary support, and is only one of four private
research universities in the western United States elected to
membership in the Association of American Universities, a group
that represents the top one percent of the nations accredited
universities and accounts for nearly two-thirds of all federally
sponsored research.
STATE COLLEGES
CALIFORNIA STATE UNIVERSITY, LONG BEACH
Year established: 1949 - Total headcount
enrollment: 27,431students
Located a mile from the Pacific Ocean
and 25 miles from Los Angeles, California State University, Long
Beach, has a beautiful park-like setting, a fast-paced atmosphere,
and a mission of academic excellence. Its diverse student population
of 27,000 students from 109 countries has a choice of 67 bachelor's
and 57 master's degrees offering 256 individual degree-level programs.
The campus also offers a doctorate in engineering mathematics
jointly with the Claremont Graduate School. In 1977, a Phi Beta
Kappa chapter was established on campus, joining more than 20
other national honor society chapters chartered to recognize the
academic achievement of its students. It has established a strong
research base and today is one of the most respected universities
in the West.
CALIFORNIA STATE UNIVERSITY, LOS ANGELES
Year established: 1947 - Total enrollment:
18,849 students
California State University, Los Angeles,
is a dynamic urban institution dedicated to excellence in teaching,
scholarship, research, and service to the community. The university
provides equity of opportunity for all students, and its classes
(which average less than 20 students) are taught by professors
who take a sincere interest in each student's progress. Its graduates
are admitted to the best Ph.D. programs in the nation and move
confidently and competently into the workplace.
CALIFORNIA STATE UNIVERSITY, DOMINGUEZ HILLS
Year established: 1960 - Total enrollment: 10,400 students.
California State University, Dominguez
Hills takes pride in its fine programs offered on a campus known
for its beautiful landscaping and architecture. One of the 20
campuses of the CSU System, it provides an ideal setting for undergraduate
and graduate study. Classes are generally small, and most programs
are offered in the evening. Centrally located in the city of Carson,
the campus is just minutes from South Bay beach cities, downtown
Los Angeles, and the Artesia (91), Harbor (110), and San Diego
(405) Freeways. The University is home to the CSU Statewide Nursing
Program, which provides an opportunity to nurses throughout the
State to earn Baccalaureate and Master of Science degrees in nursing.
CALIFORNIA STATE UNIVERSITY, NORTHRIDGE
Year established: 1958 - Total enrollment:
17,439 students.
Located in the suburban San Fernando
Valley, California State University, Northridge, is an institution
that reflects the friendliness and openness of Southern California
on its 350-acre campus. Nearby are the extensive occupational,
recreational, and cultural opportunities for which the Los Angeles
area is famous. Extensive academic programs are enhanced by three
art galleries, a comprehensive range of student-sponsored programs,
and annual offerings of some 200 concerts and recitals, plus eight
major theater services. The university operates an off-campus
center In Ventura County to serve upper-division and graduate
students in that area.
COMMUNITY COLLEGES
CALIFORNIA COMMUNITY COLLEGES
The California Community Colleges constitute
the largest system of higher education in the world, serving over
a million students a year at 106 colleges. 31 out of 106 community
colleges are located in Greater Los Angeles County, within reach
of the Learning Channel LA@36, with some 375,000 students and
teaching staff. (List of colleges: Allan Hancock, Cañada,
Cerritos , Citrus, Coastline, Columbia, Compton,, Diablo, Valley
East LA, El Camino, Evergreen, Glendale, Golden West, Imperial
Valley, Long Beach City LA City, LA Harbor, LA Mission, LA Pierce,
LA Southwest, LA Trade-Technical, LA Valley, Moorpark, Orange
Coast, Palo Verde, Pasadena City, Rio Hondo, Santa Monica, West
Hills, West LA, West Valley).
4.3 SERVICE BUSINESS ANALYSIS
The Cable telecasting industry is frequently
segmented according to uniqueness of this service type. The video-service,
made in Romania by SRTV (content), and exposure of content by
the TV Romania-West through various Cable Stations in Southern
California (viewing presentation, exposure, personal touch, communication,
and so on), will be mutually coordinated and implemented.
4.3.1 COMPETITION AND BUYING PATTERNS
The single most important factor in
telecasting the TVRomania-West programs is the fact that it has
no direct competition.
One could talk about an indirect competitor,
the Romanian Voice of New York, which in fact does not affect
in any way the TV Romania-West's activities, due to the fact that
the named-distributor of similar services operates on the East
Coast. Although the Romanian Voice does have a history of 10 years,
and its telecasted materials come from the similar source as ours,
the TV Romania-West has on its part the professionalism of qualified
staff trained in the TV field, the means of adapting the materials
received from the SRTV to the digital system, a novative way of
professional presentation, and the means of interstate-marketing
of services, way superior to those of its competitor's on the
International scene.
The Romanian Voice targets the Romanian-American
Community in New York and surroundings, assuming the role of an
"agency", focussed on promoting the Romanian culture
on the East Coast, bringing artists from Romania to perform for
variety shows for the local community.
The TV Romania-West reaches the American-Romanian
Community in the States on the Pacific Rim, heaving a wider area
of reach, with a projected larger viewing audience in some 8 States
(in the next 3 years).
5. STRATEGY AND IMPLEMENTATION SUMMARY
Our strategy is based on telecasting
in prime time, so as all segments of viewers: individuals, family,
young and old, professionals, educators, students, religious groups,
etc., could benefit of the TV Romania-West service of cablecasting.
5.1 COMPETITIVE EDGE
General guidelines
In the continuing efforts to enhance
and improve the TVRomania-West on-air look, the following guidelines
are adhered to: The video-cassettes presented are carefully reviewed
by the TV Romania-West manager's office, and call the station's
office with any pertinent questions.
Technical details
Also all programs are transferred from DVC Pro or Beta SP video tape on Digital. All technical details, starting with the "producer" SRTV to the "distributor's" processing, adaptation and transfer are adhered to. Thus: continuous drop frame time-code is provided on all material. A time base corrector is required when editing or dubbing from ¾ to DVLC Pro or Beta SP (this is to insure Broadcast Standards are observed). All Broadcast Standards are followed, including: White levels peak at and never exceed + 1 00 I.R.E.; Black level or "set up" should rest at + 7.5 I.R.E. All audio is complete (mono) and duplicated on both channels 1 and 2. Each tape contains a single program. The end of the program recording is followed by at least 30 seconds of black.
Each tape will begin with the following:
· 20 seconds of calibration bars and tone, followed by a
· 5 second identification graphic which includes the show name & air date, followed by
. 5 seconds of black before the beginning of program material.
Air-time will adhere to standard lengths of 28:30 for half hour programs and 58:30 for hour long programs unless otherwise agreed to within stations' Programming.
All on-air programs will have a generic back-up tape to be used when the primary tape cannot be used.
All TV Romania-West will provide accurate
and legible logs for its programs.
5.2 SALES STRATEGY
Sponsorship
All programs will comply with the sponsorship
identification requirements of the Federal Communications Commission.
All programs will identify all sponsors at the beginning of their
show 'Sponsored by' or 'Paid by' is sufficient.
Sponsorship will be clearly identified
either on audio or video or both, in the appropriate language
that the majority of the program's viewers will understand.
A 'sponsor' is anyone who paid for programming
or air-time fees. If TVRomania-West receives any money or anything
else of value in return or including someone or something on TVRomania-West
program, TVRomania-West is required by law to identify the person
who paid TVRomania-West as a 'sponsor' of the program. For example,
if TV Romania-West produces a talk show and are paid by a guest
for an appearance on the show, the program will include an announcement
that the program was 'paid by' or 'sponsored by' the guest.
'Payola' is an unreported payment, service
or valuable consideration paid to TVRomania-West for including
something on TVRomania-West program - for example, receiving money
to broadcast any matter without including an announcement that
it was 'paid for by...'. TVRomania-West will identify on air all
paid for programming, except for payments for regular commercials.
"Payola" is promoting on air
any business in which the producer or producers employees have
an interest. Payola is not illegal as long as TVRomania-West disclose
it to the station and includes an announcement that the program
was "paid for" or 'sponsored by' the business.
Political
Political Broadcasts -- No political
candidates may appear in a TV Romania-West's program (except for
bona fide news programs) without the prior approval of the Station
Managers. Even if the political candidate is not buying time or
discussing his candidacy, his appearance may result in certain
"equal time" obligations under Federal law . Because
of the complexities of Federal Communications Commission regulations
regarding political advertising, the Stations forbids any service
of air-time by a producer to a political candidate, initiative
or amendment.
Endorsing or opposing a political candidate
will also trigger equal time obligations. Therefore, no TV Romania-West
may endorse or oppose a political candidate on their program without
at least 48 hours notice to and prior approval of the Station
Managers.
Contests and Lotteries
A contest is any arrangement in which
a prize is offered for award to the public. A prize Is anything
of value, including cash or merchandise. Typically, the means
of selecting a winner involve ability, skill, knowledge, chance
or a combination of these factors. There are a number of detailed
FCC regulations governing the conduct of contests. Because of
this, no contest may be promoted on any TV stations without the
prior approval of the Station Managers.
A lottery is a contest in which the
prizewinner is determined solely by chance rather than some sort
of skill or ability, and in which a contestant is required to
furnish or purchase anything of value (including money or a service
of the program's sponsor), or will expend a substantial amount
of time and effort in order to be eligible to win.
Re-broadcasting
No station may retransmit the program (either portions of or in its entirety) of another U.S. broadcast station without the express authority and written consent of the originating station. If a producer includes such footage in their program, the Producer will provide the subject station with a copy of the written consent. Except as otherwise provided by international agreement the FCC allows the rebroadcast of programs originating from Romanian broadcast stations without the consent of the originating station.
The use of any footage that has been
stored and therefore not current news, will be indicated as 'File
Footage".
Copyright Infringement
The use of music or footage on-air (other
that the news service licensed 'to the Station") that did
not originate from the TV Romania-West, is considered copyright
infringement, i.e., any broadcast copy including local, network
television signals, cable, satellite, dubs, home videos, etc.
The use of footage from other programs airing on the Station is
also prohibited without first obtaining prior written permission
from free originator.
The use of photos from newspapers, magazines,
or any other published source on-air, that did not originate from
the TV Romania-West is illegal. This also constitutes copyright
infringement.
The use of any of the sources mentioned above will be authorized by written consent of the originator.
The station need the TV Romania-Rebroadcast
help in maintaining high ethical standards, not to mention legal
responsibilities. When the TV Romania-West signs the air-time
contract with the Stations, he does in fact indicating that all
material the TV Romania-West is using has been cleared.
Commercials
The Stations maintain a policy of no
more than 14 minutes of commercial time (advertisements) per hour
and no more than 7 minutes per half hour within TVRomania-West
program.
Children's programming
Children's programming is subject to
FCC restrictions of no more than 12 minutes of commercial time
per hour on weekdays and no more than 10.5 minutes per hour on
weekends. Promos and PSA's do not count as commercial matter.
False and Deceptive Advertising
It is incumbent on Stations to avoid
advertising known to be misleading as part of the licensee's obligation
to serve the public interest. Our time brokerage TV Romania-West
will be extremely careful not to include any commercials on their
programs that are misleading, deceptive, or advertising a fraudulent
scheme.
Advertisements for cigarettes, 'little
cigars', and smokeless tobacco services are prohibited. There
are also restrictions on advertisements for casinos and alcoholic
beverages.
Miscellaneous
TV Romania-West will hold Stations harmless
and will be charged for all legal fees which may result from the
content of the program in question. TV Romania-West will also
be responsible for any fees associated with translation and transcription
when such content is in question.
On-air promotion of other stations,
networks, etc., is prohibited, In addition, on-air reference,
either direct or innuendo, to other Station producers, programs,
etc., is also prohibited.
General Rules
No TV Romania-West may re-sell ownership
or sublet their air-time (or any portion of it) to a third party
without prior written authorization from the Station Managers.
TV Romania-West will report to all Stations
any direct or indirect relationship that the SRTV and/or the Romanian
government. Not withstanding the reporting of this information,
the TV Romania-West remains independently responsible for complying
with the Romanian Agents Registration Act and with the Federal
Communications Commission's sponsorship identification requirement
Rebroadcast Promo Guidelines.
The broadcast of promos by the Stations
is a courtesy extended to TV Romania-West at the Station's sole
discretion.
All promos are subject to preemption
at any time, at the discretion of the Station. Even if a promo
is scheduled to air, at no time does the Station guarantee that
it will.
The TV Romania-West will provide its
own promotional announcements, one week prior to air date.
Each spot will be clearly marked as
'generic" (can run at any time) or 'episodic' (can run only
for a certain length of time due to show sequences)- the length/duration
of spot, language and the name of the program will all be legibly
marked on the tape.
Most of stations require by law a written
translated script of all non-English language promos, which TV
Romania-West will comply with.
Video will be 19:3O for a 20 second
spot or 29:30 for a 30 second spot. Dialogue will. Not exceed
18:30 for a 20 second spot and 28:30 for a 30 second spot. All
promotional material, will conform to a Beta SP format.
Spots will include a font and/or voice-over with name of show, day and time of airing.
Should any promo not comply with any of the above mentioned specifications, TV Romania-West may be charged for a service required.
After a new show's introductory promo
(announcing debut/first air date of program), TV Romania-West
is responsible for providing Stations with a 'generic' promo that
can be aired at any time.
To ensure quality control, all promos
will be clubbed by the Station. However, any dubbing is a courtesy
service and that pre-scheduled "cash" service TV Romania-West
will have priority. Dubs will be done on an "as available"
basis. Therefore, it is recommended that the promo tape be delivered
to the Station at least one week in advance of its start date.
Policy concerning indecent programming
As authorized by federal law, it is
the policy of the cable system to refuse carriage of indecent
programming on commercial leased access channels. Consequently,
leased access users will not transmit, or submit for transmission,
any such programming on any full-time or part-time leased access
channel on this cable system.
Although the public access stations
do not routinely pre-screen leased access programming for indecency,
yet, the stations will rely on the leased access channel user's
warranty, made in the Channel Lease Agreement, that the leased
access user will not transmit, or submit for transmission, any
indecent program material.
However, we reserve the right to prescreen
leased access programming from time to time, at our discretion.
If in prescreening leased access programming or through notification
from subscribers, officials, community residents, or otherwise,
we discover that leased access programming contains indecent material,
we will prohibit or reschedule transmission of that leased access
programming or take other appropriate action. Any leased access
user who transmits indecent programming or submits such programming
for transmission, over this cable system in violation of this
policy and/or in breach of the warranties made in its Channel
Lease Agreement will subject the Channel Lease Agreement to immediate
termination.
Indecent material is defined by the
Federal Communications Act as 1. programming that the cable operator
reasonably believes or depicts sexual or excretory activities
or organs in a patently offensive manner as measured by contemporary
community standards." 47 U.S.C. §532(h). In evaluating
whether material is indecent, we will apply a good faith judgment
under this standard and may look to such explanations published
by the FCC or other authority that may come to our attention.
5.2.1 SALES FORECAST
The service forecast for the year 2000
depends on TV Romania-West telecasting "marketability"
or the bulk of our service. The related monthly service table
in the appendices shows our projected service for 2000 in monthly
detail and future services go into the "Other" regional
areas.
ROMANIAN-AMERICAN FAMILIES IN THE FOLLOWING
STATES:
EDUCATIONAL INSTITUTIONS:
5.3 MILESTONES
The milestones table and chart show
the specific detail about actual program activities that will
be taking place during the year. Each one has its manager, starting
date, ending date, and budget. During the year we will be keeping
track of implementation against plan, with reports on the timely
completion of these activities as planned.
* In certain areas, TCI and Century
merged with ADELPHIA, bearing the ADELPHIA NAME.
4. Company strives to find new families
of Romanian origin and expand the telecast beyond the area initially
proposed in this agreement, re-examining and re-positioning the
station cablecasting in a more dense-populated areas like Orange
County, San Bernardino, Silicon Valley (Northern California),
and to reach the whole Western hemisphere (Pacific Coast): Oregon,
State of Washington, Nevada, Arizona and Texas, expanding the
telecast to cities populated by hundred of thousands of Romanian
immigrants, and Americans of Romanian Origin.
5. Through LA@36 Learning Channel, TV
Romania-West is a broadcasting its programs throughout Greater
Los Angeles, via the above-stated TV Cable Stations, thus reaching
the Educational Institutions (Universities, Colleges, High Schools,
Grade Schools, etc.) in most of the 79 incorporated Cities of
the Greater Los Angeles, with hundreds of thousand of students,
professors, scholars and University staff :
6. Year 2001 - Exclusively telecast
and cablecast TV programs in the Romanian Language to the communities
with dense Romanian-American population in many States of the
Pacific Coast region, namely: States of Washington, Oregon, California,
Arizona, Nevada, Texas, Colorado and Georgia, possibly extending
the reception audience all way to Florida, as per the mutual understanding
expressed in the Agreement of cooperation between TV Romania-West
and the TVR-Televiziunea Romana - (Societatea Romana de Televiziune).
7. Year 2002 - Any and All the States in the Pacific Rim and Middle-Belt and Eastern States of the USA & Canada:
TV-ROMANIA-WEST started as a small Television
service distributor and advertiser, founded and operated by 3
entrepreneurs, therefore the initial management team depends on
the founders themselves, with little back-up. As the business
grows, the Board of Directors will take additional consulting
help, telecasting masters, designers, researchers, graphic/editorial
experts, service and marketing representatives, etc. Management
style reflects the participation of the owners, hereinafter referred
to as the "initial sponsors". We attempt to develop
and nurture the company as community. Although the process of
decision-makers requires a strong CEO and Board of Directors,
yet TV Romania-West is not very hierarchical.
6.1 PERSONNEL PLAN
We do expect to increase personnel significantly
as service increase, especially in the next three years (2001-2003).
7.0 SPONSORSHIP PLAN
If and when the time for outside sponsors
comes, we want compatible sponsors or no sponsors at all.
Compatibility means:
1) a fundamental respect for giving our viewers value;
2) respect for realistic forecasts;
3) cash flow as first priority, growth second, profits third;
4) located in Los Angeles or close to Pacific West Coast; and -
7.1 IMPORTANT ASSUMPTIONS
The financial plan depends on important
assumptions, most of which are shown in the following table. The
key underlying assumptions are:
7.2 BREAK-EVEN ANALYSIS
Weekly units break-even is expressed
as following:
For the beginning: One hour show per
week on LA@36 - Learning Channel.
Various other shows on other Cable Channels,
as per future arrangements, targeting the International Channel,
in the second semester of the year 2000.
Although the Agreement No. 276/12 March
2000 between SRTV (Society of Romania TV) and TVRW (TV Romania
West) is drawn in the Romanian Language, being an intrinsic part
of the whole process of the establishment and activity of the
TV Romania-West, in the western hemisphere of the USA, hereinafter
it is reproduced ad-literam.
8.1 CONTRACT DE ASOCIERE - Nr
276/12 Martie, 2000
Între: SOCIETATEA ROMANÂ
DE TELEVIZIUNE, cu sediul în România, Bucuresti,
Calea Dorobantilor 191, sector 1, reprezentata de domnul Cristian
Hadji-Culea Presedinte-Director General denumita mai jos SRTV
si: TV ROMANIA-WEST, cu sediul în 9301 Wilshire Blvd.,
Penthouse 1, Beverly Hills, CA 90210, Los Angeles, S.U.A., reprezentata
de domnul Alex Dumitru, Presedinte,
Cap. 1 OBIECTUL CONTRACTULUI
SRTV si TV Romania-West se asociaza
în activitatea de productie si difuzare a unor programe
de televiziune în limba româna destinate comunitatii
române din S.U.A., conform grilelor stabilite pentru fiecare
canal în parte, specificate în anexa.
Cap. 2 OBLIGATIILE PARTILOR CONTRACTANTE
2.1. Obligatiile SRTV
Aceste programe vor cuprinde grupaje
informative din actualitatea politica, economica, sociala, culturala
româneasca, emisiuni din Arhiva de Aur a SRTV, alte emisiuni
culturale, sportive, publicistice, etc., pentru care poseda drepturile
de difuzare în strainatate.
Programele vor fi echilibrate si diverse
tinând cont si de solicitarile postului, periodicitatea
si durata fiind convenite de comun acord cu TV Romania-West, pe
baza unei întelegeri scrise, anexa la contract.
2.1.3. Va transmite prin mijloace proprii
la TV Romania-West casetele cu programele de televiziune ce fac
obiectul prezentului contract.
2.2. Obligatiile TV Romania-West
DISPOZITII FINALE
SEMNATARII CONTRACTULUI
| SOCIETATEA ROMANÂ DE TELEVIZIUNE |
| TV ROMANIA-WEST
Presedinte, Alex Dumitru | Cristian Hadji-Culea, Presedinte-Director General
Director economic, Sabina Petre | Director Dir. România International,
Monica Zvirjinschi
Oficiul Juridic, Stefania Dutu |
|
| E-mail: tvrw@hotmail.com
| |
| Please Continue:
| Va rugam sa continuati:
| |